Students will create a brand logo that is based on a word or short phrase that describes them. They will use a combination of construction paper, photography, and a digital editing application to create a personal brand.
Students will analyze logos and consider the characteristics of the form and ideas conveyed.
Students will reflect on adjectives and short phrases that describe them to derive the content for their designs.
Students will design their brand logo using a combination of construction paper, photography, and computer applications.
Show students a variety of popular logos, identifying the design concepts and the ideas conveyed.
Guide students in creating their own brand logo by providing investigative prompts and opportunities for brainstorming.
Demonstrate how to create the brand logo through the innovative uses of shapes, colors, space, and balance.
Show how to enhance brand logos through text and application effects using digital software.
Teacher Prep Time
Student Studio Time
2 hours and 30 minutes
Supplies and Materials
Pencil, eraser, & colored pencils
Colored construction paper
Scissors & glue
Images of popular logos
Device w/photo editing app
Brainstorm & Sketch Logo Ideas
Analyze a variety of popular logos.
Describe and discuss the design concepts and ideas conveyed.
Brainstorm identifying adjectives or phrases.
Sketch ideas for personal brand logos that express one of the adjectives or phrases.
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