My Brand

Lesson Plan

Description

Students will create a brand logo that is based on a word or short phrase that describes them. They will use a combination of construction paper, photography, and a digital editing application to create a personal brand.

Level

Intermediate

Areas of Study

Identity Digital Mixed Media Color Technology Media Arts

Collections

Digital Mixed Media

Lesson Objectives

Students will analyze logos and consider the characteristics of the form and ideas conveyed.

Students will reflect on adjectives and short phrases that describe them to derive the content for their designs.

Students will design their brand logo using a combination of construction paper, photography, and computer applications.

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Teaching Strategies

Show students a variety of popular logos, identifying the design concepts and the ideas conveyed.
Guide students in creating their own brand logo by providing investigative prompts and opportunities for brainstorming.
Demonstrate how to create the brand logo through the innovative uses of shapes, colors, space, and balance.
Show how to enhance brand logos through text and application effects using digital software.

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National Standards

Create

Formulate an artistic investigation of personally relevant content for creating art.

VA:Cr1.2.6a

Demonstrate openness in trying new ideas, materials, methods, and approaches in making works of art and design.

VA:Cr2.1.6a

Apply visual organizational strategies to design and produce a work of art, design, or media that clearly communicates information or ideas.

VA:Cr2.3.7a

Demonstrate openness in trying new ideas, materials, methods, and approaches in making works of art and design.

6.VA:Cr2.1

Reflect on and explain important information about personal artwork in an artist statement or another format.

7.VA:Cr3

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Time Requirements

Teacher Prep Time

30 minutes

Demonstration Time

40 minutes

Student Studio Time

2 hours and 30 minutes

Supplies and Materials

Pencil, eraser, & colored pencils
Sketch paper
Colored construction paper
Scissors & glue
Ruler
Images of popular logos
Picture-taking device
Device w/photo editing app

National Standards

Create

Formulate an artistic investigation of personally relevant content for creating art.

VA:Cr1.2.6a

Demonstrate openness in trying new ideas, materials, methods, and approaches in making works of art and design.

VA:Cr2.1.6a

Apply visual organizational strategies to design and produce a work of art, design, or media that clearly communicates information or ideas.

VA:Cr2.3.7a

Demonstrate openness in trying new ideas, materials, methods, and approaches in making works of art and design.

6.VA:Cr2.1

Reflect on and explain important information about personal artwork in an artist statement or another format.

7.VA:Cr3

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Steps

Brainstorm & Sketch Logo Ideas

Analyze a variety of popular logos. Describe and discuss the design concepts and ideas conveyed. Brainstorm identifying adjectives or phrases. Sketch ideas for personal brand logos that express one of the adjectives or phrases.

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