Product Placement

Lesson Plan

Description

Students will analyze the work of graphic designer Milton Glaser and create a product using traditional materials. They will convert it into a real-world product prototype using digital applications, then evaluate and present the product in a specific place.

Level

Advanced

Areas of Study

Mixed Media Digital Technology Media Arts

Collections

Digital Mixed Media

Lesson Objectives

Students will analyze and discuss the work of graphic designer Milton Glaser.

Students will use methods of observation, research, and experimentation to create a product using digital media.

Students will make artwork using a choice of traditional materials.

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Teaching Strategies

Facilitate a discussion about how graphic designer Milton Glaser uses the elements and principles of design.
Assist students in planning and creating a product using integrated digital media.
Show a variety of traditional materials that students may choose from.
Demonstrate how to use Adobe Photoshop to transform traditional artwork into digital artwork.

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National Standards

Create

Individually or collaboratively formulate new creative problems based on student’s existing artwork.

VA:Cr1.1.IIa

Choose from a range of materials and methods of traditional and contemporary artistic practices, following or breaking established conventions, to plan the making of multiple works of art and design based on a theme, idea, or concept.

VA:Cr1.2.IIIa

Choose from a range of materials and methods of traditional and contemporary artistic practices to plan works of art and design.

Acc.VA:Cr1.2

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Time Requirements

Teacher Prep Time

15 minutes

Demonstration Time

20 minutes

Student Studio Time

2 hours and 5 minutes

Supplies and Materials

Picture-taking device
Storage for digital photographs
Choice of media: colored pencils, markers, watercolor, etc.
Sketch paper
Device w/photo editing software (e.g., Adobe Photoshop)
Color printer

National Standards

Create

Individually or collaboratively formulate new creative problems based on student’s existing artwork.

VA:Cr1.1.IIa

VA:Cr1.2.IIIa

Choose from a range of materials and methods of traditional and contemporary artistic practices to plan works of art and design.

Acc.VA:Cr1.2

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Steps

Analyze Artwork & Design Concepts

Review the elements of design. Analyze the work of Milton Glaser and his use of fonts, colors, emphasis, and proportion. Research and choose a product (e.g., menu, poster, advertisement) to create. Establish evaluative criteria using the Presenting Reflection Rubric.

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