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Product Placement

Lesson Plan

Description

Students will analyze the work of graphic designer Milton Glaser and create a product using traditional materials. They will convert it into a real-world product prototype using digital applications, then evaluate and present the product in a specific place.

Level

Areas of Study

Collections

Lesson Objectives

Students will analyze and discuss the work of graphic designer Milton Glaser.

Students will use methods of observation, research, and experimentation to create a product using digital media.

Students will make artwork using a choice of traditional materials.

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Teaching Strategies

  • Facilitate a discussion about how graphic designer Milton Glaser uses the elements and principles of design.
  • Assist students in planning and creating a product using integrated digital media.
  • Show a variety of traditional materials that students may choose from.
  • Demonstrate how to use Adobe Photoshop to transform traditional artwork into digital artwork.

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National Standards


Create

Individually or collaboratively formulate new creative problems based on student’s existing artwork.

VA:Cr1.1.IIa

Choose from a range of materials and methods of traditional and contemporary artistic practices, following or breaking established conventions, to plan the making of multiple works of art and design based on a theme, idea, or concept.

VA:Cr1.2.IIIa

Choose from a range of materials and methods of traditional and contemporary artistic practices to plan works of art and design.

Acc.VA:Cr1.2

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Time Requirements

Teacher Prep Time

15 minutes

Demonstration Time

20 minutes

Student Studio Time

2 hours and 5 minutes

Supplies and Materials

  • Picture-taking device
  • Storage for digital photographs
  • Choice of media: colored pencils, markers, watercolor, etc.
  • Sketch paper
  • Device w/photo editing software (e.g., Adobe Photoshop)
  • Color printer

National Standards


Create

Individually or collaboratively formulate new creative problems based on student’s existing artwork.

VA:Cr1.1.IIa

Choose from a range of materials and methods of traditional and contemporary artistic practices, following or breaking established conventions, to plan the making of multiple works of art and design based on a theme, idea, or concept.

VA:Cr1.2.IIIa

Choose from a range of materials and methods of traditional and contemporary artistic practices to plan works of art and design.

Acc.VA:Cr1.2

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Steps

Analyze Artwork & Design Concepts

Review the elements of design. Analyze the work of Milton Glaser and his use of fonts, colors, emphasis, and proportion. Research and choose a product (e.g., menu, poster, advertisement) to create. Establish evaluative criteria using the Presenting Reflection Rubric.

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Instructional Materials

Student

Product Production Guide

Resource
Manage Material
  • Pre-K to 3rd Grade
  • FLEX 3rd Grade - 1st Edition Scope and Sequence (Copy)
  • Line
  • Color
  • Shape
  • Contrast
  • 3D
  • Drawing I - Sample Class (Copy)
  • Still Life
  • Portraiture
  • Abstraction
  • Architecture
  • Beginning Exercises
  • Community
  • Identity
  • Test Unit
  • Unit 10
  • Unit 10
  • Sub Plans (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
  • FLEX Kindergarten Sample Class (Copy)
  • Line
  • Shape
  • Texture
  • Color
  • 3D Texture
  • Kindergarten Art on a Cart
  • Sub Plans - All Grade Levels (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
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Artist Bio

Milton Glaser

Resource
Manage Material
  • Pre-K to 3rd Grade
  • FLEX 3rd Grade - 1st Edition Scope and Sequence (Copy)
  • Line
  • Color
  • Shape
  • Contrast
  • 3D
  • Drawing I - Sample Class (Copy)
  • Still Life
  • Portraiture
  • Abstraction
  • Architecture
  • Beginning Exercises
  • Community
  • Identity
  • Test Unit
  • Unit 10
  • Unit 10
  • Sub Plans (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
  • FLEX Kindergarten Sample Class (Copy)
  • Line
  • Shape
  • Texture
  • Color
  • 3D Texture
  • Kindergarten Art on a Cart
  • Sub Plans - All Grade Levels (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
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Anchor Chart

Photoshop Cheat Sheet

Resource
Manage Material
  • Pre-K to 3rd Grade
  • FLEX 3rd Grade - 1st Edition Scope and Sequence (Copy)
  • Line
  • Color
  • Shape
  • Contrast
  • 3D
  • Drawing I - Sample Class (Copy)
  • Still Life
  • Portraiture
  • Abstraction
  • Architecture
  • Beginning Exercises
  • Community
  • Identity
  • Test Unit
  • Unit 10
  • Unit 10
  • Sub Plans (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
  • FLEX Kindergarten Sample Class (Copy)
  • Line
  • Shape
  • Texture
  • Color
  • 3D Texture
  • Kindergarten Art on a Cart
  • Sub Plans - All Grade Levels (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
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Reference

Components of an Advertisement

Resource
Manage Material
  • Pre-K to 3rd Grade
  • FLEX 3rd Grade - 1st Edition Scope and Sequence (Copy)
  • Line
  • Color
  • Shape
  • Contrast
  • 3D
  • Drawing I - Sample Class (Copy)
  • Still Life
  • Portraiture
  • Abstraction
  • Architecture
  • Beginning Exercises
  • Community
  • Identity
  • Test Unit
  • Unit 10
  • Unit 10
  • Sub Plans (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
  • FLEX Kindergarten Sample Class (Copy)
  • Line
  • Shape
  • Texture
  • Color
  • 3D Texture
  • Kindergarten Art on a Cart
  • Sub Plans - All Grade Levels (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
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Summative

Presenting Reflection Rubric

Assessment
Manage Material
  • Pre-K to 3rd Grade
  • FLEX 3rd Grade - 1st Edition Scope and Sequence (Copy)
  • Line
  • Color
  • Shape
  • Contrast
  • 3D
  • Drawing I - Sample Class (Copy)
  • Still Life
  • Portraiture
  • Abstraction
  • Architecture
  • Beginning Exercises
  • Community
  • Identity
  • Test Unit
  • Unit 10
  • Unit 10
  • Sub Plans (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
  • FLEX Kindergarten Sample Class (Copy)
  • Line
  • Shape
  • Texture
  • Color
  • 3D Texture
  • Kindergarten Art on a Cart
  • Sub Plans - All Grade Levels (Copy)
  • Kindergarten sub plans
  • 1st grade sub plans
  • 2nd grade sub plans
  • 3rd grade sub plans
  • 4th grade sub plans
  • 5th grade sub plans
  • 6th grade sub plans
  • 7th grade sub plans
  • 8th grade sub plans
  • High School- Proficient sub plans
  • High School- Accomplished sub plans
  • High School- Advanced sub plans
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