Principles of Art and Business

Learn how to capitalize on grants, fundraising, and entrepreneurship in order to expand your art room impact and enhance your art program.

Art programs require sustainable funding. In this practical course, participants will learn how to capitalize on grants, engage in effective fundraising, and grow their knowledge of entrepreneurship to more strategically use their budgets over time. Make budgeting manageable with relevant and immediately applicable strategies for art teachers. Participants will take the first steps to make lasting fiscal improvements through long and short-term planning. In this course, participants will become agents of change by growing their impact and enhancing their art program.

See the course syllabus and Graduate Catalog for more details.

Prerequisites

ARE549 Ethics and Equity for Art Education Leadership

Required Materials

Purchase: None

Suggested: Publication Manual of the American Psychological Association, 7th edition. ISBN 978-1-4338-3216-1

Additional Materials

Computer with basic audio and video input and output equipment
Internet access (broadband recommended)
Basic computing skills (see AOEU’s Technology Requirements)
Access to AOEU’s online learning platform, Brightspace, to view course content, submit assignments, and engage in discussion (provided)
A Google Drive account (not provided by AOEU)
Word-processing platform (Microsoft Office, Pages, Google Docs)

Graduate Credits

All courses will now close at 11 PM Central time on the 27th of each month. Graduate Credits 3 Graduate Credits

Price Graduate Credit $1197.00

Timeline

Mon 8 Mon

Jan 2 Weeks Feb 27

Upcoming Course Run Dates

Jan 2 Feb 27

Mar 6 Apr 30

May 1 Jun 25

Jul 3 Aug 27

AOEU Course Code

ARE555

Morningside Course Code

EDUC500 AOE055

Course Objectives

Investigate effective budgeting skills and apply learning to long-range budget planning.
Evaluate the rights and responsibilities for managing an arts program while drawing connections between fiscal funding for the arts, marketing and advocacy for arts programming, and the classroom environment.
Explore entrepreneurship inside and outside of the classroom and compare how entrepreneurship impacts classroom engagement, school climate toward the arts, advocacy, and community connections.
Implement a reflective practice that seeks growth opportunities that improve professional practice in commerce and community that evolve over time.
Analyze and reflect on the importance of community connections for arts programming to be culturally and fiscally supported.

Course Breakdown

Week 1

Effective Arts Budgeting

Explore different perspectives on classroom budgeting.
Evaluate budgetary considerations that affect your classroom and determine goals.

Week 2

Rights and Responsibilities

Evaluate the rights and responsibilities for managing an arts program.
Draw connections between fiscal funding for the arts, marketing and advocacy for arts programming, and the classroom environment.

Week 3

Grants

Evaluate effective budgeting skills and apply learning to long-range budget planning.
Develop a reflective practice that explores your role in commerce and community that evolves over time.

Week 4

Fundraising

Gain an understanding of how fundraising and grants are fundamentally different and have different fiscal rights and responsibilities.
Using previous financial goals, develop a fundraising plan.

Week 5

Marketing as Advocacy

Develop an understanding of how marketing affects your art program and how it can be beneficial.
Develop a strategic plan for positively marketing your program.

Week 6

Community Connections

Understand the importance of community connections for arts programming to be culturally and fiscally supported.
Identify community funding opportunities and how you would approach these opportunities.

Week 7

Entrepreneurship

Develop an understanding of what entrepreneurship looks like inside and outside the classroom and its impact on your art program.
Create a strategic plan for entrepreneurship that is school or student-centered.

Week 8

Reflection

Reflect on your fiscal responsibility and financial goals for your program and how you may achieve them.

Art Program Flyer

A sample assignment from Week 2 of the class Principles of Art and Business.

1. Research

Read A View from the Classroom: What Teachers Can Tell Philanthropy about the Needs of Schools (Grantmakers for Education, 2020).

2. Discussion

How are teacher rights infringed upon in your area? Dissect the potential root causes of these infringements. Then, devise ideas for being agents of change to these infringements. Credit a minimum of two sources.

3. Practical Application

Create a ready-to-use flyer for your art program. The final version should be digital for easy sharing and printing. Write up to a one-page description detailing the intentions you have for your flyer. Identify potential display opportunities and community connections/partnerships. Who will see this flyer and why?

Let's Get Started

If you know what you need, then go ahead and register.

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