Why Every Art Room Needs a Marketing Tool

What if your art room was a business? What if its success depended on the way you “ran” this business? How would you handle marketing, financial planning, or public relations?

The truth is, your art room is not really a business in the traditional sense, but we are all in the “business” of education and sometimes, we need to do our own marketing!

Every art room needs a “marketing tool” to help promote the arts. Do you have one?

Here are 5 innovative ideas to market your art program.


  1. Create a digital presentation about the importance of art that can run during fall conferences.
  2. Design a bookmark to give out at the upcoming Book Fair.
  3. Have students make a movie about what they are learning in the art room and share it on your blog.
  4. Design art t-shirts to sell to students or to be worn by the art department.
  5. Create posters to hang around the building that feature other staff. Include a message about why each staff member supports the arts. Check out the library’s Geek the Library campaign for examples, like the one below.

geek the library


I urge you to think about some ways you could cleverly promote the arts beyond your classroom walls. It can make a huge difference!

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What are some creative ways you’ve spread the word about your art room lately? Are they working?


Magazine articles and podcasts are opinions of professional education contributors and do not necessarily represent the position of the Art of Education University (AOEU) or its academic offerings. Contributors use terms in the way they are most often talked about in the scope of their educational experiences.


Jessica Balsley

Jessica Balsley is AOEU’s Founder and a former AOEU Writer and elementary art educator. She is passionate about helping art teachers enhance their lives and careers through relevant professional development.

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